Learn the 25 keys to doing business on a global scale, including understanding international markets, business ethics, export and import logistics, foreign exchange risks, hedging, and taxes and duties.
Going Global is part of The New York Times Pocket MBA Series is a 12-volume reference tool for all businesspersons. Each volume, written by professors from top graduate business schools and edited by The New York Times business editors, presents 25 key principles of specific areas of business expertise. The 12-volume series includes:
- Analyzing Financial Statements
- Business Financing
- Business Planning
- Forecasting Budgets
- Going Global
- Growing & Managing a Business
- Leadership & Vision
- Managing Investment
- Organizing a Company
- Sales & Marketing
- The Board of Directors
- Tracking & Controlling Costs
Jeffrey H. Bergstrand, Ph.D., is an Associate Professor of Finance and Business Economics in the College of Business Administration at the University of Notre Dame. He has been teaching about the global macroeconomic environment and about international finance since 1986, earning Outstanding Teacher of the Year awards in both the MBA and Executive MBA programs. He currently co-edits the r Review of the International Economics, an economic journal.
Jeff Woodman has been named one of the "Fifty Greatest Voices of the Century" by Audiofile Magazine. On stage, he created the title role in Tennessee William's The Notebook ofTrigorin and won the S.F. Bay Area Critic's Circle Award for An Ideal Husband. He lives in New York City.
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